What if you could work with your favorite brands, taking part in campaigns that allowed you to build a community while earning an income?
If you think you’re too small or not interesting enough to be considered an influencer, I’m here to give you a new outlook.
In fact, I’m here to show you step-by-step how to turn your blog into a brand that travel and lifestyle companies *can’t wait* to work with. Plus, we’ll pull back the curtain on the mysteries of working with brands, from what brands are *really* looking for (hint: it’s not always numbers) and common red flags that scare brands off (so you can avoid them!).
Hey, stop shaking that skeptical head of yours and instead raise your hand if you’ve ever felt:
Hand up? Good. You’re in the right place.
I’m here to show you -- yes, you -- how you can create a blog that gets noticed by brands (even if you have a small audience). In fact, I’ll show you how some of my favorite bloggers were able to land paying partnerships with less than 8,000 pageview per month (some with less than 1,000!).
Sure, there are thousands of lifestyle influencers out there already rocking brand partnerships.
But, that doesn’t mean there isn’t room for you. In fact, 30% of consumers say they are more likely to buy a product recommended by a non-celebrity blogger vs a traditional celebrity, meaning that attention that once went to the likes of Kim K and Jennifer Aniston are now going to you.
Influencer marketing is a growing opportunity, and it’s a smart (and fun!) way to earn an income through your blog.
Let me take you back to a second to before I was working with brands.
Sure, I’d get offers for free passport protectors and sunglasses, sometimes a nice backpack, but the amount of work I had to do for these partners without compensation was frustrating.
More than that, it wasn’t fair.
Are all the big-name bloggers really doing all of these brand collaborations and press trips unpaid? There’s got to be a better way, or I’m going to burn out really fast.
That’s when I started working on my pitching strategy. I tested and tweaked, learning how to position myself as an expert in my niche, get found by brands, pitch irresistible partnerships and rock collaborations so that brands were happy to hand me a paycheck (and work with me again!).
In this course, I’ll show you the exact system I use to land paying brand partnerships.
Just imagine a life where…
Here's what you'll learn in How To Work With Brands (& Make Money):
Module 1: Creating A Blog Brands Can’t Wait To Work With. In this module, we’ll tweak your brand to make it more attractive to brands (and, as an added bonus, better able to attract a community).
Module 2: The Important Pages You Need On Your Blog. Before you can begin pitching brands you need to have a few important pages in place on your blog. Here, we’ll set those up together.
Module 3: Types Of Brand Partnerships. So you’ve seen a few sponsored Instagram shares by your peers and understand bloggers sometimes go on press trips. Let’s dive deeper and look at exactly how you can authentically work with brands.
Module 4: Working With Brands As A (Profitable) Affiliate. In this module, I’ll share my exact strategy for crafting affiliate posts so that they actually generate income (continuously, on autopilot).
Module 5: Getting Found By Brands. You don’t always have to do the pitching when it comes to working with brands. Let’s look at how you can make your blog more “searchable” to get found for branded partnerships.
Module 6: How To Pitch Brands. Then there are times when you’ll want to take the reigns and be proactive about your partnerships. Swipe my templates for successful pitching, while also learning about pitching pitfalls to avoid.
Module 7: How To Land A (Paying) Press Trip. Being hosted by a tourism board or brand on a press trip is an incredible opportunity to introduce your community to a new destination. Best of all, I’ll show you how you can earn an income on these trips.
Module 8: To Charge, Or Not To Charge. There’s a lot of free swag floating around in the travel industry for bloggers; but the reality is complementary goods *don’t* pay your rent (or allow you to run a profitable business). We’ll look at when it’s appropriate to charge vs when accepting a freebie is beneficial.
Module 9: How To Impress Brands (& Pitch Long-Term Partnerships). Let’s get rid of that one-and-done mindset. This isn’t about taking the cash and running; it’s about creating lasting relationships that lead to more work down the line. Here, I'll show you how.
Module 10: Using Budget-Friendly Facebook Ads To Amplify A Campaign. Looking for a simple, inexpensive way to get more eyes on your content (branded or otherwise)? I’ll pull back the curtain and show you how to run a campaign for $5/day.
Case Studies: This section is where you’ll find interviews with bloggers discussing their strategies for success when working with brands (yes, there are even case studies from bloggers with low pageviews). You’ll also find interviews with PR reps sharing insider knowledge on how bloggers/influencers can make themselves more attractive to brands.
And did I mention there are bonuses?!
Sign up for How To Work With Brands (& Make Money) and you’ll also receive:
Hi! My name is Jessica Festa, aka Jessie on a Journey. After receiving a BA/MA in Communication & Rhetoric from the State University of New York at Albany, I decided the traditional office job with two weeks vacation per year wasn't for me. Instead of going on job interviews to work for someone else, I created my own career where my travels actually help pay the bills. I started the travel blogs Jessie on a Journey and Epicure & Culture, and have been able to turn them into a full-time career. My byline has also appeared in notable publications like CNN, USA TODAY, Discover Science, WestJet Magazine, Business Insider, The Daily Meal and more.