Let me teach you how to build a travel blog that actually makes money. This course is aimed at beginner and intermediate bloggers. It's broken up into 6 modules, each with written lessons, video instruction, worksheets, checklists and/or email templates to really drive lessons home.
The entire course takes about 6 hours plus time to do assignments. Need feedback, have a question or want to share a win? There's a private Facebook group where you can connect with Jessie as well as her past and current blogging students.
Within each module, a few lessons you can expect to learn include how to:
Module 1: Branding Your Blog For Success
- Choose a blog name, niche, tagline and overall layout
- Position yourself as an expert in your niche
- Put yourself above the "competition" to easily stand out
Module 2: Let's Get Technical
- Tweak blog posts to rank higher in Google Search
- Keep your blog safe from hackers
- Simply set up Google Analytics
Module 3: Crafting A Content & List Building Strategy That Converts
- Edit your blog posts to encourage engagement
- Pinpoint blog post topics your audience won't be able to resist clicking on
- Rapidly grow your email list on autopilot
Module 4: Social Media & The Power Of Pinterest
- Choose which social media channels are right for your blog's brand
- Utilize the powers of Pinterest to massively grow your traffic and email subscriber list
- Create a social media strategy that converts
Module 5: Crafting A Fantastic Facebook Strategy
- Use Facebook Live to rally a community around your blog
- Create a simple yet effective Facebook ad to grow your email list and make sales on a budget
- A smart strategy for utilizing Facebook groups to grow your brand
Module 6: Monetization (Without Exasperation)
- Diversify revenue streams so your income is secure
- Choose (and create!) a product your audience can't wait to buy
- Monetize your blog so that it's earning *sustainable* income (no scrambling for spammy sponsored posts here!)
BONUSES:
Your Instructor
Hi! My name is Jessie Festa, aka Jessie on a Journey. After receiving a BA/MA in Communication & Rhetoric from the State University of New York at Albany, I decided the traditional office job with two weeks vacation per year wasn't for me. Instead of going on job interviews to work for someone else, I created my own career where my travels actually help pay the bills. I started the travel blogs Jessie on a Journey and Epicure & Culture, and have been able to turn them into a full-time career. My byline has also appeared in notable publications like CNN, USA TODAY, Discover Science, WestJet Magazine, Business Insider, The Daily Meal and more.
Course Curriculum
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StartWhat To Expect In Module 1
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StartA Visual Lesson In Branding [Video] (27:48)
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StartThe Power Of Brand Story [Case Studies] (13:44)
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StartGoals & Audience (Steps 1-5)
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StartPassions & Values (Steps 6-9)
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StartBlog Name & Tagline (Steps 10-11)
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StartBlog Style (Steps 12-20)
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StartGet To Know Your Blog Audience Mad Libs
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StartBlog Brand Style Guide Workbook
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StartResources
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StartImplementation Workflow
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StartWhat To Expect In Module 2
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StartBlog Security & Backups
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StartGoogle Analytics
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StartGoogle Search Console
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StartA Step-By-Step Strategy For SEO [Video] (43:05)
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StartA Step-By-Step Guide To Search Engine Optimization (SEO)
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StartHow To Use Google Search Console To Grow Your Traffic [Video Addendum] (4:52)
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StartHelpful Plugins
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StartSEO Workbook
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StartSEO Success Checklist
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StartResources
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StartImplementation Workflow