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How To Work With Brands (& Make Money)
Welcome
Introduction (1:35)
Copyright / Disclaimer [Please Read]
Community Facebook Group
Diversifying Revenue Streams
Important Course Terms
Resource List
Using Canva To Create Beautiful (& Free!) Graphics [Video] (7:31)
Want brand campaign / press trip opportunities straight to your inbox?
VIP Opportunities Newsletter
Want your brand pitches critiqued?
Brand Pitch Success
Module 1: Creating A Blog Brands Can’t Wait To Work With
What You'll Learn In Module 1
The 10 Traits Brands Look For In An Influencer
Crafting A Blog Brand That’s Valuable
The "Magic Number" Brands Are Looking For
Growing An Engaged Community
What To Post On IG: THRIVE Content
A Quick Note On Buying Followers
Creating A Content Strategy That Converts [Video] (27:55)
Checklist
Assignment
Bonus: Grow Your Instagram Engagement Cheat Sheet
Module 2: The Important Pages You Need On Your Blog
What You'll Learn In Module 2
Setting Up Your Important Pages
What Your Media Kit Should Include
How To Make A Rockin' Media Kit (For Free) [Video] (26:26)
Assignment
Module 3: Types Of Brand Partnerships
What You'll Learn In Module 3
6 Lucrative Partnership Types
A Note On Disclosures
Examples Of How Bloggers Work With Brands [Video] (36:01)
Making Content More Shareable [Video] (14:57)
Assignment
Module 4: Working With Brands As A (Profitable) Affiliate
What You'll Learn In Module 4
A Step-By-Step Strategy For Crafting Profitable Affiliate Posts
Setting Up Your Profitable Affiliate Post [Video] (24:07)
Recommended Affiliate Networks To Join
Assignment
Addendum: My Strategy For Ensuring Affiliate Link Clicks [Case Study Video] (20:06)
Module 5: Getting Found By Brands
What You'll Learn In Module 5
How To Make Yourself More "Searchable"
Weeding Out The Bad
Creating Your "Searchable Brand" Strategy [Video] (30:08)
60+ Influencer & Content Networks To Join
20+ Websites That Syndicate Content
Assignment
Module 6: How To Pitch Brands
What You'll Learn In Module 6
The Pros & Cons Of Pitching Brands
The Pre-Pitch Phase
The Pitch
The Pitch Follow Up
Using Canned Responses To Land Paying Gigs [Video] (11:54)
Assignment
Checklist
*NEW* Pitching With Confidence [Video] (34:13)
Module 7: How To Land Paying Press Trips
What You'll Learn In Module 7
Press Trips: FAQ
What Press Trips Are Really Like
How To Land A Press Trip
Press Trip Pitch Templates
Turning An Unpaid Into A Paid Press Trip
Pulling Google Analytics Data [Video] (1:22)
Negotiating Contracts (Template Included!)
What To Do If A Press Trip (Or Brand Partnership) Goes Wrong
A Behind-The-Scenes Look At A Press Trip Campaign [Video] (13:23)
Assignment
Module 8: To Charge Or Not To Charge
What You'll Learn In Module 8
Setting Rates Fairly
The Reality Of Not Charging
Swag vs Payment - When Is It Okay Not To Charge?
Creative Ways To Earn An Income On Unpaid Partnerships
Using A Rate Card To Land Paid Campaigns [Addendum] (23:08)
Using A Custom Proposal To Land Paid Campaigns [Addendum] (24:43)
Assignment
Module 9: How To Impress Brands (& Pitch Long-Term Partnerships)
What You'll Learn In Module 9
Overdelivering On Campaign Promises
Effective Tactics For Amplifying Your Campaign [Video] (16:54)
Case Study: How Facebook Groups Can Lead To Traffic-Exploding Pinterest Pins
Wrapping Up A Campaign (The Right Way)
Tracking ROI Metrics [Video] (20:28)
Pitching A Long-Term Partnership (With Pitch Template)
Checklist
Assignment
Module 10: Using Budget-Friendly Facebook Ads To Amplify A Sponsored Campaign
What You'll Learn In Module 10
Why Facebook Ads?
Choosing Your Ad Objective & Audience
Setting Up Your Facebook Pixel [Text + Video] (4:14)
Crafting A Winning Facebook Ads Campaign [Video, Part 1] (20:19)
Crafting A Winning Facebook Ads Campaign [Video, Part 2] (39:45)
Troubleshooting Ad Pitfalls
Updates To Facebook Ads [Addendums]
Assignment
Module 11: COURSE ADDENDUMS
2019 Stats, Trends & Tips To Know Now (59:01)
Bonus Video: How To Keep Campaign Deliverables Organized (9:48)
Working With Brands In 2020 & Beyond (Part 1 - Mindset Shirts & Partnership Inspiration) (42:04)
Working With Brands In 2020 & Beyond (Part 2 - Negotiation & Partnership Case Studies) (21:33)
Working With Brands In 2020 & Beyond (Part 3 - Stats & Trends) (16:06)
How To Safely & Effectively Pitch Brands In 2020
How To Develop A Growth Mindset [KEY TO SUCCESS]
My #1 Tip For Confident Pitching (23:03)
Helpful Podcast Episodes
Bonus Content
Curated Inspiration (Regularly Updated)
Case Studies
Case Study Note-Taking Workbook
Jessica Parker, Public Relations Consultant (24:35)
Kristin Yantis, Malen Yantis Public Relations (41:14)
Namita Kulkarni of Radically Ever After (22:29)
Vicki Winters of the Vicki Winters Show (25:46)
Megan Jerrard of Mapping Megan (15:51)
Bret Love of Green Global Travel
Anil Polat of foXnoMad (20:26)
Turning An Unpaid Campaign Into A Paid Campaign [Email Screenshots]
Eileen Cotter Wright of Pure Wander & Crooked Flight (Giveaway Strategy inside!) (54:20)
Happy Blogging!
Thank you!
Introduction
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